The Corporate State Canada
2011 Toronto Summit
October 19, 2011
The Bay Adelaide Centre

AGENDA:

8:00 – 8:45 am REGISTRATION AND CONTINENTAL BREAKFAST

8:45 – 9:00 am WELCOME

9:00 AM: MORNING KEYNOTE
MORNING KEYNOTE SPEAKER:

Dr. Sherry Cooper
Executive Vice President & Chief Economist
BMO Financial Group

9:45 – 10:45 AM:
Roundtable #1 – Canada: The Next Migration Magnet!
Some look at Canada as the next super power and migration magnet. As a NORC country (Northern Outer Rim Country) rich in rare-earth elements, water, and oil (if not more), new and younger populations may find Canada the best place to call home. How would Canada handle a massive influx and how would it change the country’s infrastructure? Is Canada ready?  What would change politically and economically? Does the conversation about sustainability get reconfigured?  Should Canada reframe its immigration policy?
Is Canada destined to be the next global economic power?

11:00 AM – 12:00 PM:
Roundtable #2 – Meaning: A New Emerging Ethic
The cry has gotten louder for accountability, transparency, and giving back in the deepest practical ways. Feeling good no longer tops the charts. It is giving way to a need for practical, tangible and recognizable “benefit” to what we do, buy, and support. How will you and your company demonstrate real value and “pay off” for what you bring to market and for your consumer? Are you innovating or redesigning for your customer’s new search for authenticity and practicality? When you choose to be charitable, what criteria will you assign to validate meaning? How do you “pay it forward” and have it matter? What new criteria will we create when we choose to “give back” in the world?

12:00 – 1:30 PM:
LUNCHEON & LUNCHEON KEYNOTE SPEAKER
Bonnie Brooks, President & CEO, the Bay

1:45 – 2:45 PM:
Roundtable #3 –  The Enhanced Professional
The idea of personal adornment has been with us for ages, but a new trend is emerging that takes adornment beyond “look better.”  Professionals are grabbing adornments that actually make them perform and live better. Are the traditional attitudes, or taboos, on enhancement shifting? Will formerly illegal drugs find new acceptance to treat depression, anxiety, stress, and PTSD? Can we control the surge of young professionals and teens using drug therapy for study, test prep, more focused work performance, or should we? How do we calibrate “unfair advantage” and do we need to be concerned?
Are performance-enhancing clothes, equipment, and medications all the same? What are the short-term and long-term consequences?

3:00 – 4:00 PM:
Roundtable #4 – Social Media and Digital Marketing Hungry!
We are about to go where no man (and woman) has gone before! The tip of the social media and digital marketing iceberg has only just emerged. The learning curve is steep but the opportunity vast. Can your company survive without a Chief Social Media Officer? As digital and real worlds co-mingle, what’s the implication, what’s the new world lens you need to see through, and what’s the yet unexplored new landscape? For example: Will opening TV to social networking make it easier for companies to provide personalized programming?  When your mobile phone predicts patterns of your movements and travel, how will that affect the way you’re marketed to as a consumer? And how will companies redirect their approach to a purchaser? How will real time bidding and digital billboards change advertiser advantage and knowledge about the consumer? What new tools can marketers leverage such as check-in bonuses, etc? How will social media unlock new sources of economic value?

4:15: Closing Cocktail Reception

Summit Photography by Kathryn Hollinrake www.hollinrake.com