Personal Branding Ups the Ante for Talent Management

FNB VP Tonya Kaminski and Amy Kopelan at First National Bank’s ICAN Voice Program

Bedlam Productions presented its Personal Branding Program at First National Bank of Omaha in collaboration with the ICAN Voice Program. Tonya Kaminski, VP of Talent Management at First National Bank, introduced Personal Branding to over 50 emerging leaders inside the bank.

When ICAN and Bedlam Productions co-create a program, it takes off!

ICAN, The Institute for Career Advancement Needs, founded in 1981 in Omaha, is a non-profit leadership development organization offering in-depth experiences to help leaders become successful communicators who are both understood and inspiring. For thirty years ICAN has done a spectacular job of helping hundreds of men and women determine how to bring their authentic selves to the workplace and to their leadership.
We are proud to partner with them!

For FNB and its emerging leaders, we focused on leadership development by exploring each leader’s personal brand and signature “brand word.” The list was inspirational!
(But we can’t share it publicly – sorry!)

ADK with FNB Branding Participants 2

Amy Kopelan gives some specific feedback to one of FNB’s emerging leaders at the Personal Branding Program at FNB in Omaha, Nebraska, part of the ICAN Voice Program.

Each leader discovered amazing things about intention, impression, and style.
Many were surprised to find out what their leadership “mojo” really looked like.

In a Bedlam Productions Inc. program, every leader addresses:

  • A personal primary benefit statement
  • Target audience and brand confirmation
  • Brand packaging and perception
  • Personal brand management
  • Brand promotion
  • Avoiding brand “mistakes”
ADK - taking questions from FNB participants cropped

Amy Kopelan takes questions during the Personal Branding Program conducted at First National Bank in Omaha, as part of the ICAN Voice Program

If you don’t know your own “brand word” and primary benefit statement,
get in touch with us – our programs reveal the untapped leaders inside your organization!

Please Contact Katherine Leask:

T: 212.843.0400



Tags: , ,

Categories: Coaching, Communication, Grow, Leadership, Leadership Style, Personal Branding


Subscribe to our RSS feed and social profiles to receive updates.

No comments yet.

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: