What’s Your Brand’s Digital IQ?

Sidneyeve Matrix - 2013

Sidneyeve Matrix

Sidneyeve Matrix, Queen’s National Scholar and Associate Professor in the Department of Media and Film at Queen’s University and a prominent digital trends analyst for national media, will be one of our featured panelists on the “Sensitivity Training” Roundtable at the October 2, 2012 Corporate State: Toronto CEO summit at First Canadian Place.

She’ll be a lead speaker on this panel as we explore how the innovations in the digital world are all having a profound impact on the way we communicate, interact and establish a new set of competencies for the future. We’ll discuss how and why employers must harness new competencies, educators re-think approaches to learning, and individuals develop a new protocol toolkit.

Sidneyeve teaches courses in mass communications, marketing, digital and social media for undergrads, as well in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development. Her provocative presentations on innovation in higher ed and educational technology regularly bring sell-out audiences, and she is always looking for news ways to design learning experiences using the digital tools of today.

At MatrixMediaFX, Sidneyeve also works as a social media developer helping brands increase their digital IQ.  Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!, MSN.ca, Canada.com, The Toronto Star, The Globe and Mail, and more.

Cyberpop! is her trendwatching blog dedicated to rounding up market research and academic studies on all things related to digital pop culture. A treasure trove of ideas and learning opportunities covering numerous subjects from mobile and educational technologies to social computing and gaming, she also explores viral video and online marketing, internet dating and the latest and strangest smartphone apps, emergent modes of cloud and location–aware computing.

If you’d like to reserve early for the 2012 Corporate State Toronto Summit, contact Conference Director Katherine Leask at katherine@bedlamproductionsinc.com


Categories: Social Media, Summits


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