Terra Nova: PYC Newsletter

“Do one thing every day that scares you.”  –Eleanor Roosevelt

Terra Nova.  New land, new frontiers, new business opportunities.

In this month’s issue of “Producing Your Career,” we’ve talked with three impressive women for whom going out into brave new worlds is second nature.

Before we meet them, however, we’re excited to announce that 2012 is bringing lots of growth to Bedlam Productions. First, we’re expanding our business programs  to help you extend your brand.  Next, we’re going into new territory with the launch of The Corporate State: Vancouver.  We’re proud that all three women we interviewed for this issue will be featured on panels in Vancouver.  And come March, we’ll release the top-line results from our latest study on women and influence.

Nanon de Gaspé Beaubien-Mattrick

Nanon de Gaspé Beaubien-Mattrick is the Founder and President of Beehive Holdings Inc., a newly-formed business incubator that invests in and helps accelerate the growth of local, women-owned, early-stage businesses. Prior to that, Nanon was Sr. Vice President of Telemedia Corporation for 10 years. In addition, Nanon currently serves as a Director on the following Boards: UBC/VGH Hospital Foundation, Forum for Women Entrepreneurs (FWE), and a foundation dedicated to resolving North America’s water crisis.

Nanon reaches into new territories by investing only in things she’s truly passionate about.  “My business philosophy is that life is short—so enjoy what you do.”  For Nanon, being an entrepreneur is a way of life.  “I’m the 13th generation of entrepreneurs—we’ve already made all the mistakes.  So when I invest in a business, I look for someone who is really passionate about their idea—who eats, dreams, and sleeps it.”  According to her, while a lot of women have a great idea, it’s really all about the implementation and the team.

As she helps young women entrepreneurs take their lives in new directions, Nanon has 10 simple rules to help them get from great idea to successful execution. What may seem like common sense is, according to Nanon, not so common.

  • Plan your growth
  • Stay abreast of changes
  • Find the best people to work with
  • Have a board of advisors who bring knowledge that you might not have
  • Sell a need that can be differentiated from everything else—not a want
  • Know your bottom line—and how your idea will make money
  • Figure out how you’re going to add value
  • Know your strengths and weaknesses
  • Build a culture of caring and growth
  • And, most important, stay focused

Shirlee Sharkey

Shirlee Sharkey
is President and CEO of Saint Elizabeth Health Care
, an internationally-renowned leader in home and community care known for its social capital, strong financial performance, and track record of innovation.  As a diversified not-for-profit charitable health services organization, Saint Elizabeth employs more than 6,000 nurses, rehabilitative therapists, personal support workers, and crisis intervention staff, providing support to people in their home environments and delivers over five million visits annually.

We spoke with Shirlee about her challenges going into new territory—Saint   Elizabeth is expanding to Vancouver. “We’re on a very interesting journey at this state of our existence. We’ve been around for over 104 years so we’re an organization that brings a tremendous history, but we must be forward thinking in every aspect. When you move into a new community, you have to prove yourself.  You have to demonstrate what value you’re bringing as a new player to the new environment.  We understand that it will take some time to gain the trust of our new employees in Vancouver as well as our clients. But what’s been fortunate for us as we grow and expand is that we’ve learned how to become extremely responsive and adaptive.  We focus on the prize which is incredible care and support. Then people will begin to see our value.”

Shirlee admitted that Saint Elizabeth’s move will “challenge our culture and traditional ways of thinking. We’re not in control of anything—so how do you make magic out of that? We’ve made lots and lots of little mistakes that we keep learning from. Our mantra is—‘well, that was then, this is now.’  The moment of absolute certainty will never arrive.”

We asked Shirlee what the organization has to remember as it expands into terra nova:

  • Be humble but be proud. Go slow, understand what’s going on, and be proud of what you can bring to a new community.
  • Make sure the organization is ready for the kind of expansion you’re looking at.  Be able to support the expansion and make sure your timing is right.
  • Have a culture that embraces this kind of vision and direction because it’s going to take extra work and commitment and trouble. It’s not going to be status quo— just the opposite—and it’s a lot more effort.

Debbie Dimoff

Debbie Dimoff
is a Vice President with the Consulting and Deals practice of PricewaterhouseCoopers Canada.
As part of the Technology Consulting team, she helps clients leverage social media and mobile technologies, and also works on digital transformation strategy and implementation planning. With more than 20 years of experience in financial services and communication technology, Debbie has held executive positions in banking, communications, technology, and insurance organizations and has consulted to emerging digital media firms.

Debbie was the perfect person to speak with about new possibilities in new places.  “I have spent a lot of my career helping clients go after new opportunities starting with the internet as a new opportunity. With all these great new technologies—social media, mobile—our clients can have total access to their customers and clients right in their pockets. You’re sailing out to new frontiers and what you need to take with you is your compass—your vision. It seems like a crazy economic time, but as I look at it historically, great new companies are built in tough times.”

“The world of social media and mobile has given us instant gratification and we need to be out there immediately with our perspective for our clients. Just imagine talking about Facebook to senior executives who think it’s only for their nieces and nephews. We explain that it’s where their customers go and segment themselves via their interest groups.  We’re writing the rules of how to operate with clients locally while they’re linked globally.”

Debbie focuses on 3 essential things to help get her clients to see new opportunities:

  • Encourage your clients to find the “pain point” that keeps them up at night.  Assess how their business needs can be served by new technologies.
  • Dream the big dream. Make sure you’ve set up the roadmap that engages all the talented people you need, the money you need, and the technology to get it done.
  • Keep experimenting. Don’t let up measuring and testing. The world of social media and mobile are experiential worlds. Stay close to what’s happening.

Next month: Women and Influence

See you then,
The Team at “Producing Your CareerTM



Categories: New Opportunities


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