Personal Branding

“I have learned this at least by my experiment: that if one advances confidently in the direction of his dreams, and endeavors to live the life he has imagined, he will meet with a success unexpected in common hours.” –Henry David Thoreau

This  issue is about Personal Branding—what this means and how you get it.  We’ve received a lot of questions from our readers about this topic so we thought we’d spend this issue talking about what You, Inc. might look like.  For example,

  • Do you think of yourself as a brand?
  • Who is your target market?
  • Who are your customers internally?
  • What is your sphere of influence?

A personal brand tells others about your individual image and the results you bring to match it. Without a well-defined and articulate brand, it’s hard to set an effective career path and define leadership potential.  For the organization, for the team, and for the individual, branding is a core element for competition and success.  With Producing Your Career’s personal branding program and curriculum, you’ll focus on personal brand identification, personal packaging and marketing—uncovering hidden talents and signature style.  The result?  An immediate ability to have more influence, a stronger impact both personally and professionally, and improved leadership presence. For more information about this program and others that we produce, contact katherine@bedlamentertainment.com.

Phebe Farrow Port

Phebe Farrow Port, Senior Vice President of Global Management Strategies for The Estée Lauder Companies understands personal branding better than anyone we know.  Having spent her whole career at Estée Lauder, Phebe realized that while she loved marketing and selling products, her real passion was people development.

Phebe shared with us her mantra—“Never be bitter, just be better!” According to Phebe, “There is just one difference between the word “bitter” and the word ‘better’ and that is the letter ‘I.’”  She recommends saying to yourself, “I have the power to allow circumstances along the road to make me either bitter or better.  It’s all in how I perceive them.”

Click the button below to hear Phebe talk about:

  • Thinking of yourself as your own product line or brand
  • Owning your own development
  • Creating your brand equity
  • Having a personal Board of Directors

(Interview length: Approximately 13 minutes)

Teressa Moore Griffin

Teressa Moore Griffin, Founder and CEO of Spirit of Purpose TM, is internationally regarded as an expert in self-awareness, personal growth, and people development, and is the author of  LIES that LimitTM: Uncover the Truth of Who You Really Are.

Since 1977, she has coached and worked with CEOs and executives from Fortune 500 companies and helps organizations create innovative leadership development programs. Teressa spoke with us about how she helps people to advance confidently in the direction of their dreams by:

  • Challenging assumptions
  • Transforming fear-based, limiting beliefs
  • Creating change that lasts
  • Finding their hidden talents and potential

Click the button below to listen to Teressa talk about how you can be more focused, more directed, more effective, and more passionate in your work.

(Interview length: Approximately 11 minutes)

PYC Spotlight

Have you ever met someone and known instantly that you’d like to be friends for life? Well, that’s how we felt when PYC had the opportunity to interview two amazing people we’re showcasing this month—each of whom completely knows and understands their personal brand.

Bruce Sellery

Bruce Sellery is a former anchor at CTV’s Business News Network and host of workopolis tv.  He’s also a consultant, keynote speaker, and formerly worked at Procter & Gamble leading cross-functional teams to develop brand strategy and increase market share. Bruce is the author of Moolala: Why smart people do dumb things with their money (and what you can do about it) and is passionate about harnessing personal accountability for extraordinary results.

Bruce doesn’t believe in luck—which he thinks is fundamentally disempowering.  As he says, “I believe in action.  If there is a recipe, you can follow that—it’s replicatable. The what to do isn’t very hard—but the doing it can be brutal.”

For Bruce, most people make things too complex.  Instead of asking yourself “why can’t I take action,” Bruce suggests asking yourself “what is it going to take for me to take action?” According to Bruce, to reach your goals, it takes:

  • Creativity
  • Patience
  • Discipline
  • Courage
  • A willingness to leap anyway—even if you’re mind-numbingly fearful

Click the button below to hear more from Bruce.

(Interview length: Approximately 11 minutes)

Suzanne Windle

Suzanne Windle is CEO of Beyond the Box Relocation and Design, Washington’s premier Executive Relocation and Senior Move Management firm. She is also founder and principal of her own design business, Windle&Goodman LLC. A former lawyer with the Department of Labor, Suzanne talked to PYC about being open to opportunity.

Suzanne believes that it’s very important to know yourself as well as you can (the good and the bad!).  Identify your skills and talents and stick with them, hone them, promote them and adapt them. Never do just one thing at a time.  For Suzanne, it’s imperative to always have a sideline—something that allows you a fun, creative outlet which, in turn, may open up a new career path.

According to Suzanne, the key is finding a mentor—someone who recognizes those skills and talents and will champion them.  She believes the keys things to producing your career are:

  • Ask for help
  • Be inquisitive
  • Be a self-starter
  • Be a self-promoter in the nicest way possible
  • Be open to new possibilities
  • Don’t play within the lines
  • Don’t be afraid to break the rules
  • Don’t be limited by restrictions you place on yourself

Next month:  Benefit of the Doubt…or being open to correcting mistakes.

Until Next time,
The Team at “Producing Your Career”

Producing Your Career is a division of Bedlam Productions Inc.

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Categories: Personal Branding

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